Alda Rocha
Senior Design Manager at Codamos
São Paulo, Brazil
Summary
👤
Senior🎓
Top SchoolAlda Rocha is a senior design leader at Raia Drogasil, where she guides the Digital Channels and the Digital Medicines journey, shaping strategic, sustainable product experiences in the pharmaceutical digital space. She leads a multidisciplinary design team, delivering outcomes aligned with corporate objectives while prioritizing user-centricity and measurable impact. With 11+ years in UX research, product discovery, information architecture, and agile leadership, she excels at turning insights into actionable roadmaps and high-fidelity prototypes. Beyond corporate work, she founded CODAMOS and created ELIXIR BRASIL, initiatives that champion inclusivity in tech and have built active communities and inclusive events nationwide. She also shares knowledge as a UX educator and designer, bringing a scientific lens from astronomy studies at USP and applying rigorous analysis along with AI-enabled design workflows to accelerate outcomes.
11 years of coding experience
8 years of employment as a software developer
Digital design, Web Page, Digital/Multimedia and Information Resources Design, Web Design, Digital design, Web Page, Digital/Multimedia and Information Resources Design, Web Design at DRC: Instituto de Arquitetura e DesignWeb development, Web Page, Digital/Multimedia and Information Resources Design, WD-43 - Web development with HTML, CSS and JavaScript, Web development, Web Page, Digital/Multimedia and Information Resources Design, WD-43 - Web development with HTML, CSS and JavaScript at CaelumWeb Designer, Tableless and CSS, Web Designer, Tableless and CSS at VisieDigital Art Director, Digital Communication and Media/Multimedia, Art Direction - Design, Digital Art Director, Digital Communication and Media/Multimedia, Art Direction - Design at SAIBADESIGNTechnical advertising, Advertising and marketing, Midias and creation., Technical advertising, Advertising and marketing, Midias and creation. at ETEC/RJ - Advertising and marketingUX Researcher, Human Computer Interaction, User Researcher learning path, UX Researcher, Human Computer Interaction, User Researcher learning path at The Interaction Design FoundationArt director, Art direction, web project management and layout, Art director, Art direction, web project management and layout at DRCUniversity of São Paulo
English
Github Skills (7)
que8
projeto8
rio7
javascript4
css4
rocket3
nodejs2
Programming languages (3)
Github contributions (5)
codamos/codamos.github.io
Jul 2017 - Jul 2020
Contributions:714 commits, 31 PRs, 437 pushes in 3 years 1 month
mjcoffeeholick/mjcoffeeholick.github.io
Jul 2016 - Jul 2019
Contributions:34 pushes, 1 branch in 2 years 11 months
Find and Hire Top DevelopersWe’ve analyzed the programming source code of over 60 million software developers on GitHub and scored them by 50,000 skills. Sign-up on Prog,AI to search for software developers.