Summary
Roy Rothenberg is a senior software engineer focused on developer experience and scalable, data-driven systems. Over 12 years, he has built end-to-end platforms spanning large-scale distributed data pipelines, user-facing apps, and release automation, with hands-on impact from Onavo and Facebook Lite to AR wearables at Meta. In recent roles at Instacart and Stack AV, he designed FaaS for enterprise fulfillment, scaled backend services for shopper experiences, and led automated deployment pipelines, including safe, verifiable releases at scale. His work at Meta centralized around syncing data across devices (AOSP wearables), mobile apps, and cloud backends, enabling physical wellbeing and fitness use cases. He combines strong systems thinking with a passion for continuous deployment and automated code generation, and he has shipping experience across startups and a major tech platform in the US, currently based in Wayland, MA. Notably, his background includes bridging hardware, mobile, and cloud ecosystems, with a track record of delivering reliable, scalable systems for hundreds of millions of users.
12 years of coding experience
20 years of employment as a software developer
English, Hebrew, Romanian