Hendrik Luehrsen
CEO at Luehrsen // Heinrich
Munich, Bavaria, Germany
Summary
🤩
Rockstar🎓
Top SchoolHendrik Luehrsen is a Munich-based digital strategist, entrepreneur and CEO with 12 years of experience leading agencies that blend strategy, design and engineering to modernize organizational communication. He co-founded Luehrsen // Heinrich and WP Munich, advising clients on digital visibility, brand storytelling and process automation while increasingly integrating AI to unlock efficiency and creative workflows. A hands-on technologist and open-source contributor, Hendrik has contributed to the Yoast SEO project—implementing an Events Calendar integration and event schema enhancements for a plugin that powers millions of websites. His nonprofit gaming project Krautgaming doubled as a WordPress sandbox whose experiments and talent pipeline directly informed agency standards and produced several industry leaders. The result is a pragmatic mix of strategic clarity, technical depth and community-driven product thinking that delivers measurable impact for public and private organizations.
12 years of coding experience
6 years of employment as a software developer
Abitur, Abitur at Kolleg St. Thomas, VechtaBachelor of Arts Film und Fernsehen, Bachelor of Arts Film und Fernsehen at Hochschule Mittweida
German, English, Latin
Stackoverflow
105reputation
2kreached
1answer
2questions
Github Skills (12)
wordpress10
php10
integrate10
seo10
schema10
integrations10
plugin10
metadata8
opengraph8
facebook-open-graph6
applescript6
facebook6
Programming languages (6)
Github contributions (5)
Yoast/wordpress-seo
Jul 2013 - Aug 2020
Yoast SEO for WordPress
Role in this project:
Back-end Developer
Back-end DeveloperContributions:9 commits, 1 PR, 2 comments in 7 years 2 months
Contributions summary:Hendrik contributed to the integration of The Events Calendar plugin within the Yoast SEO plugin. Their work included bootstrapping the integration, modifying code to address expected naming conventions, and merging changes from the trunk branch. The user also implemented a schema for the integration, enhancing SEO functionality for events. This work involved modifying existing code and adding new schema pieces, focusing on third-party integration and schema generation.
breadcrumbsschema-orgwordpressphpxml-sitemap
luehrsenheinrich/wp-plugin-boilerplate
Oct 2019 - Oct 2021
Use this plugin boilerplate to quickly get started with a new plugin.
Contributions:3 releases, 41 reviews, 77 commits in 2 years
plugin-boilerplateboilerplatepluginget-started
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