Steve Riedl is a seasoned technology executive and Emmy-winning product leader with extensive experience shaping streaming, IPTV, FAST, and video advertising ecosystems. He combines deep broadcast domain knowledge with hands-on engineering to define go-to-market roadmaps and build products at the intersection of content, distribution, and monetization. As founder/CTO of Superior Swim Timing and owner of SER Consulting, he has led cross-functional product strategy, standards work (SCTE, SMPTE, ATSC), and hardware-software systems spanning microcontrollers, IoT, and Zephyr-based drivers. Recently, he has been driving Pluto TV's Advertising Integration and has led WarnerMedia initiatives around live/on-demand distribution, cloud transitions to AWS, and federated rights management—delivering substantial cost savings. He maintains an active role in the NATAS Technology & Engineering Emmy Awards Committee and is a prolific patent/publications contributor within broadcast standards bodies. Based in Ellijay, Georgia, Steve’s track record blends executive leadership, architectural rigor, and hands-on delivery across hardware and software to turn complex requirements into scalable solutions.
10 years of coding experience
33 years of employment as a software developer
BS, EE, BS, EE at Clarkson College of Technology
MS, Electrical and Computer Engineering, MS, Electrical and Computer Engineering at Carnegie Mellon University
BS, Electrical Engineering, BS, Electrical Engineering at Clarkson University
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