Nick Jacob
USA, United States
Summary
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RockstarNick Jacob is an engineering leader and CTO based in Boston with a decade of experience building high-performance, mobile-first web systems and ad tech infrastructure. He co-founded AppMonet and now leads technology at AdaptMX, blending full‑stack development, ops, and high‑traffic architecture to optimize publisher-side ad delivery. An active contributor to the widely used Prebid.js header-bidding library—where he implemented a Yieldbot adapter and refactored templating for performance—he brings deep, practical knowledge of display ad serving and delivery. His background spans startups and Microsoft Advertising, and includes teaching modern web application courses at Brown, reflecting both entrepreneurial grit and an emphasis on developer-facing solutions. Known for squeezing latency out of complex JavaScript stacks, he pairs product instincts with operational rigor.
10 years of coding experience
Github Skills (7)
javascript10
adaptor10
javascripts10
header-bidding10
adapter10
prebid10
html9
Programming languages (8)
Github contributions (5)
prebid/Prebid.js
Aug 2015 - Nov 2022
Setup and manage header bidding advertising partners without writing code or confusing line items. Prebid.js is open source and free.
Role in this project:
Front-end Developer
Front-end DeveloperContributions:2 reviews, 21 commits, 29 PRs in 7 years 3 months
Contributions summary:Nick primarily contributed to the development of the Prebid.js library, focusing on integrating and adapting various advertising partners' bid adapters. They added a new adapter for Yieldbot, implementing the necessary code to handle bid requests, responses, and creative rendering. Furthermore, they refactored utilities and yieldbot usage, moving templating into utilities to improve performance, and ensured the adapter was compatible with custom key-value targeting.
headerprebidjavascriptconfusingbidding
AppMonet/Prebid.js
Jun 2020 - Feb 2025
Setup and manage header bidding advertising partners without writing code or confusing line items. Prebid.js is open source and free.
Contributions:35 pushes, 19 branches in 4 years 8 months
headerprebidjavascriptconfusingbidding
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