Zac, Tong-Yueh Yang
Chief Marketing Officer at Ｗalkii（若林創意）
Taipei, Taiwan
Summary
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Senior🎓
Top SchoolZac Tong-Yueh Yang is a Taipei-based marketing leader, currently Chief Marketing Officer at Walkii, where he drives growth through design-driven user engagement and behavioral gamification. With an MBA from ESADE and over two decades as a UI/UX designer and creative director, he blends creative vision with strategic business acumen across technology and media. He applies the Octalysis framework to Walkii’s tools to boost corporate wellness and has helped clients earn certifications such as "Sports Enterprises" and "Healthy Enterprises" in Taiwan. His career spans co-founding Tozzi Investment Arena as CSO and leadership roles at MZ UI/UX Studio, Yundi Digital Studio, and Walkii, consistently turning insights into scalable products and experiences. He leverages Ruby and R to bridge design and analytics, reflecting a passion for architecture, psychology, and social entrepreneurship that aims to drive positive, sustainable change.
10 years of coding experience
11 years of employment as a software developer
bachelor, bachelor at National Taiwan UniversityMaster of Business Administration - MBA, Master of Business Administration - MBA at ESADE Business School
English, Chinese, Spanish
Stackoverflow
1reputation
0reached
0answers
0questions
Github Skills (1)
java1
Programming languages (2)
Github contributions (5)
zacariasyang/pinteresting
Jul 2015 - Aug 2015
Contributions:5 pushes, 1 branch in 11 days
zacariasyang/trelloIntroCH
Nov 2015 - Nov 2015
Contributions:2 commits, 1 push, 1 branch in 1 day
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