Toby Cole
Engineering Manager at Yelp
UK, United States
Summary
🤩
RockstarToby Waite is a product- and user-focused engineering leader with 14 years of experience based in San Francisco, currently VP of Engineering at Archive building technology to scale brand-run secondhand marketplaces. He combines technical and business strategy to grow complex consumer and B2B products—at Stripe he expanded a cross-functional payments team from 8 to nearly 70 in 18 months, and at Yelp he rose to VP after leading Eat24 from 8 to 45 engineers while growing gross transaction revenue from $150M to $700M. Toby repeatedly builds high-performing teams from scratch and aligns engineering, product, and GTM leaders to deliver end-to-end execution and culture. He also contributes to open-source infrastructure (notably Yelp’s PaaSTA) and has served as a Database Reliability technical lead, reflecting deep operational and scaling expertise.
15 years of coding experience
Github Skills (10)
kubernetes10
dockerce10
docker10
paas10
ci-cd10
dockers10
deployment-automation10
kubernetes-pod10
infrastructure9
python8
Programming languages (8)
Github contributions (5)
Yelp/paasta
Jul 2016 - Oct 2016
An open, distributed platform as a service
Role in this project:
DevOps Engineer
DevOps EngineerContributions:3 reviews, 12 commits, 7 PRs in 3 months
Contributions summary:Toby primarily focused on improving the PaaSTA platform by addressing deployment pipeline configurations. They modified the check command to support "command-" steps and also addressed deployment inconsistencies between deploy.yaml and marathon/chronos yamls. Additionally, the user merged changes that bumped the project version.
mesosdockerplatform-as-a-servicedistributed-systemsmicroservices
Yelp/puppet-zookeeper
Aug 2019 - Mar 2025
Puppet module for managing Apache ZooKeeper
Contributions:2 reviews, 8 PRs, 6 pushes in 5 years 8 months
zookeeperpuppetpuppet-moduleapache-zookeeperapache
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