Summary
Ariel Huang is a regional CRM and digital marketing professional with nine years of experience in the E-commerce space, including six years focused on customer activation, retention, and product adoption. He led CRM across nine markets at ShopBack, establishing regional frameworks and lifecycle campaigns that aligned cross-functional teams with product launches like Browser Extension, Friend Referrals, and in-app games. At ZALORA, he spearheaded personalized CRM across Taiwan, Hong Kong, and Singapore, leveraging data-driven segmentation and automation to scale campaigns and improve engagement while saving manual effort by half. Earlier roles in PR and social media at Shopee and ZALORA Taiwan sharpened his ability to build brand visibility and local-market content plans. He holds a Master of Arts in Mass Communication from National Chung Cheng University and a BA in Information Management from Yuan-Ze University, with an exchange program at Korea University, and is based in Singapore.
10 years of coding experience
2 years of employment as a software developer
Bachelor of Business Administration, Information Management, Bachelor of Business Administration, Information Management at Yuan-Ze University
Exchange Program, Mass Communication / Media Studies, Exchange Program, Mass Communication / Media Studies at Korea University
Master of Arts (MA), Mass Communication / Media Studies, Master of Arts (MA), Mass Communication / Media Studies at National Chung Cheng University
Chinese, English