David Ronca
CEO at RoncaTech, inc
Campbell, California, United States
Summary
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SeniorDavid Ronca is a seasoned software leader and video encoding expert with a multi-decade track record delivering scalable media processing at scale. As Director of Video Processing at Meta, he led cross-product initiatives for Facebook video products including Instagram, Live, Reels, and Watch, while focusing on reducing the complexity, cost, and power consumption of video processing. At Netflix, he steered encoding technologies and tools, building cloud-based parallel encoding, an iconic subjective video quality metric (VMAF), and HDR/Dolby Vision initiatives that enabled high-quality streaming at very low bitrates and HDR libraries. He is now CEO of RoncaTech, where he guides video quality, transcoding workflows, and end-to-end streaming solutions, and cultivates high-performance, diverse teams. He is based in Campbell, California, and combines hands-on engineering with strategic leadership to turn ambitious video encoding visions into reliable, scalable production systems. David also emphasizes sustainable, energy-efficient processing architecture—pursuing innovations in video encoding that reduce global data-center power consumption.
10 years of coding experience
25 years of employment as a software developer
Github Skills (4)
markup-language2
timed2
markup2
testing1
Programming languages (1)
Github contributions (3)
Netflix/vp9-dash
Dec 2015 - Jul 2016
Contributions:5 commits, 4 pushes, 1 branch in 7 months
w3c/ttml2
Apr 2017 - May 2017
Timed Text Markup Language 2 (TTML2)
Contributions:3 comments in 1 month
timedmarkup-languagemarkuptext-markup
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