Co-fundadora E Consultora De UX at Ideativo Design
Santa Catarina, Brazil
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Summary
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Patricia Prado is a Brazilian UX design leader and entrepreneur, co-founding Ideativo Design and UX Overtake, where she shapes strategy and interfaces for complex legacy systems and data-rich experiences. With a master's in Design and specialization in interaction interfaces, she blends design research, data visualization, and practical UI/UX delivery to help organizations communicate messages efficiently. Based in Santa Catarina, Brazil, she is a professor and IxDA Local Leader who bridges academia and industry, mentoring students and guiding practitioners in user research, prototyping, and visual storytelling. Her career spans graphic design, interaction design, and leadership roles, applying Lean UX and agile frameworks to deliver just-in-time UX guidelines and measurable user outcomes. She also leads research on design for data visualization at UDESC, enriching her work with evidence-based insights while guiding cross-functional teams.
10 years of coding experience
Design Experiencial, Design Experiencial at Universidade Federal de Santa Catarina
Bacharelado, Bacharelado at Faculdades Barddal
Bacharel (incompleto), Bacharel (incompleto) at Univille
Mestrado em Design, Mestrado em Design at Universidade do Estado de Santa Catarina
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Patricia Prado - Co-fundadora E Consultora De UX at Ideativo Design