Summary
Matthew Wright is a founder and analytics-led marketing leader based in Provo, Utah, with a decade of experience turning data into growth. He leads Zahlen Solutions, guiding analytic organization design, tag-management migrations that yield cost savings, and advanced analytics on customer acquisition, lifecycle profitability, attrition, cohort analysis, and ML-based lead scoring. His career includes key leadership and analytics roles at Hewlett-Packard (HP.com analytics and marketing analytics), Omniture, Keystone Solutions, CNN Digital, and AMX International. He embraces a 30% art, 70% science approach and a candor-driven culture, where hard numbers, iterative testing, and transparent reporting beat gut instincts. Matthew holds an MBA in Business Management and a BS in Computer Science from Brigham Young University, pairing business insight with technical fluency. He specializes in online and direct marketing strategy, multichannel measurement, leadership of large teams, and applied data science to deliver practical, auditable solutions that improve profitability.
10 years of coding experience
8 years of employment as a software developer
MBA, Business Management, MBA, Business Management at Brigham Young University
French