Matthew Wright
Founder at Zahlen Solutions
Provo, Utah, United States
Summary
👤
Senior🎓
Top SchoolMatthew Wright is a founder and analytics-led marketing leader based in Provo, Utah, with a decade of experience turning data into growth. He leads Zahlen Solutions, guiding analytic organization design, tag-management migrations that yield cost savings, and advanced analytics on customer acquisition, lifecycle profitability, attrition, cohort analysis, and ML-based lead scoring. His career includes key leadership and analytics roles at Hewlett-Packard (HP.com analytics and marketing analytics), Omniture, Keystone Solutions, CNN Digital, and AMX International. He embraces a 30% art, 70% science approach and a candor-driven culture, where hard numbers, iterative testing, and transparent reporting beat gut instincts. Matthew holds an MBA in Business Management and a BS in Computer Science from Brigham Young University, pairing business insight with technical fluency. He specializes in online and direct marketing strategy, multichannel measurement, leadership of large teams, and applied data science to deliver practical, auditable solutions that improve profitability.
10 years of coding experience
8 years of employment as a software developer
MBA, Business Management, MBA, Business Management at Brigham Young University
French
Github Skills (5)
react4
typescript3
docker-container1
docker1
docker-image1
Programming languages (1)
Github contributions (5)
MattJermyWright/vertica-base
Oct 2016 - Jul 2019
Contributions:11 commits, 7 pushes, 1 branch in 2 years 9 months
MattJermyWright/docker-frequentbuilds
May 2016 - Nov 2017
Contributions:11 pushes, 1 branch in 1 year 6 months
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