Summary
Reinaldo Solares is a seasoned freelance eCommerce and subscription specialist with over a decade of hands-on experience helping D2C brands design, launch, and scale subscription programs on Shopify and Recharge. He architects tailored subscription models that balance UX, operations, and revenue, and delivers feature-rich integrations and headless setups (React/Vue) to optimize checkout. Based in Encinitas, California, he bridges design, development, marketing, and operations to translate strategy into scalable commerce systems. His career spans product design at Viasat, technology leadership at ShipCalm, and early eCommerce and online marketing roles, giving him a holistic view of the customer journey. Outside client work, he has supported social impact projects such as Omo Child and holds a BA in Digital Media from Brooks Institute, with additional online marketing studies at the University of San Diego and UCSD.
11 years of coding experience
16 years of employment as a software developer
Extension Course, Javascript, Extension Course, Javascript at UCSD
BA, Digital Media, BA, Digital Media at Brooks Institute
Online Marketing Strategies, Online Marketing & Social Media, Online Marketing Strategies, Online Marketing & Social Media at University of San Diego