Dennis Fischer is a Trade Marketing Manager at Mars in Germany with 13 years of commercial experience spanning retail, account management and trade marketing. He rose internally from key account intern to junior manager to trade marketing manager, combining hands-on store experience at Lidl and car sales with an industrial engineering education from FH Aachen to bring analytical rigor to commercial decisions. Dennis translates field insights into data-led shopper activations and category growth plans, aligning sales, marketing and retail partners to improve on-shelf execution and profitability. His frontline retail background gives him uncommon empathy for store operations, enabling pragmatic, measurable trade strategies tailored to the German market.
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