Daniel Archer is a technology leader with over a decade of experience spanning web development, digital marketing, and engineering leadership. He is Senior Vice President of Technology at Ritual in Los Angeles, where he guides engineering and product to scale platforms that enable healthier habits. Previously, he advanced through roles at Ritual from Engineering Lead to Director of Engineering and VP of Engineering, building high-performing teams and delivering impact at pace. Earlier in his career, he founded Naritiv as CTO, creating a Snapchat analytics platform that was acquired, and he led product and engineering efforts at Hootsuite. He is an active mentor and advisor within Techstars Worldwide Entrepreneur Network, Plato, and the LA CTO Forum, contributing to the Southern California startup ecosystem. He earned a BA in Economics from UC Irvine and completed a Web Development Immersive at General Assembly, reflecting a blend of business insight and hands-on technical craft.
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