Summary
Ashley Cramer is a senior product manager with nine years of experience delivering user-centered solutions that drive business growth across health, wellness, and digital platforms. Based in Barcelona, she currently leads end-to-end product initiatives at Eative, shaping strategy, roadmaps, and hands-on delivery with cross-functional teams. In Holland & Barrett, she led the menopause support vertical within the Wellness Futures team and built the community proposition, achieving a 4.5 NPS and driving member growth by 200% through targeted go-to-market and monetization testing. She has entrepreneurial experience as a founder/CTO at bgendy and as Lead Product Manager at Beyond 100, delivering rapid pivots, MVPs, and backend support to enable new service ecosystems. Her breadth spans product discovery, UX research, stakeholder storytelling, and GTM strategy, underpinned by a Masters in International Business and hands-on training in full-stack development and TEFL, enabling both user empathy and technical feasibility. She is known for turning ambitious ideas into practical, scalable ventures and for developing repeatable community-driven playbooks that unlock value across teams and internal products treated as ventures.
9 years of coding experience
4 years of employment as a software developer
Full Stack Web Development Certification, Computer Software Engineering, Full Stack Web Development Certification, Computer Software Engineering at Free Code Camp
Trinity College Certificate in the Teaching of English to Speakers of Other Languages, TEFL - CELTA, Passed with distinction, Trinity College Certificate in the Teaching of English to Speakers of Other Languages, TEFL - CELTA, Passed with distinction at The Manchester College
2:1 Degree, French & Management Studies, 2:1 Degree, French & Management Studies at University of Leeds
Succesfully passed all the exams for the year., Business Administration and Management, General, Succesfully passed all the exams for the year., Business Administration and Management, General at ESC PAU Business School
Full-Stack Java Web & Mobile Developer Bootcamp (600 hours), Full-Stack Java Web & Mobile Developer Bootcamp (600 hours) at Ubiqum Code Academy
Business in China, Exchange as part of Master in International Business, Business in China, Exchange as part of Master in International Business at Fudan University
Masters, International Business, Graduated 1st in class, Masters, International Business, Graduated 1st in class at La Salle BCN
Start-Up Incubator Programme, Business Administration, Management and Operations, Start-Up Incubator Programme, Business Administration, Management and Operations at Demium Academy
English, Spanish, Catalan, French