Rafael Lopez
Technical Analytics Architect, Marketing Automation, Google Ads
New York, New York, United States
Summary
👤
Senior🎓
Top SchoolRafael Lopez is a results-driven Technical Analytics Architect and Marketing Automation specialist based in Brooklyn, NY, blending technical analytics with strategic marketing to drive data-informed decisions. He leads end-to-end data architecture, governance, and measurement programs for digital marketing across online, offline, mobile, TV and spatial analytics, with hands-on skills from dataLayer and DOM manipulation to APIs and dashboards. At Google (since 2022) he builds scalable marketing data ecosystems for Google Ads, following a track record as Technical Analytics Lead at Huge where he led analytics implementation and earned Google Accounts Employee of the Month. He also led the NYC chapter of the Digital Analytics Association, reflecting his commitment to community and knowledge sharing, and holds a broad education portfolio spanning full-stack development, advanced GTM, SEO/PA, and digital analytics certifications. A proactive problem solver with 9 years in the field, Rafael bridges data engineering and marketing to turn complex data into practical, measurable strategy.
9 years of coding experience
2 years of employment as a software developer
Data Analysis with Excel, Data Analysis with Excel at SpringboardArts & Culture Management MPS, Arts Administration, Masters, Arts & Culture Management MPS, Arts Administration, Masters at Pratt InstituteFull Stack Web Development, Full Stack Web Development at Flatiron SchoolSearch Engine Optimization (SEO), Search Engine Optimization (SEO) at Captivate DesignGraphic Design, Graphic Design at City University of New York-Hunter CollegeCXL InstituteGoogle AdWords Bootcamp, Search Advertising, Google AdWords Bootcamp, Search Advertising at General AssemblyWeb Development/Front End, Web Development/Front End at New York Code + Design Academy
English, Spanish
Stackoverflow
41reputation
4kreached
1answer
10questions
Github Skills (24)
google-trends6
google-tag-manager6
flask6
facebook-pixel6
dom6
aggregate-functions6
github-search6
git6
selenium-webdriver6
react3
rapidapi3
youtube-api2
react-js2
react-hooks2
reactjs2
Programming languages (5)
Github contributions (5)
lpzraf/ruby-advanced-class-methods-lab-v-000
Aug 2018 - Jan 2019
Contributions:233 pushes, 1 branch in 4 months
lpzraf/oo-student-scraper-v-000
Sep 2018 - Sep 2018
Contributions:235 pushes, 1 branch in 13 days
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