Summary
Duncan Smith is a seasoned communications and media relations professional with more than a decade of consultancy experience in corporate reputation, stakeholder engagement, and crisis management across FMCG, tech, financial services, and oil & gas. He has built a track record of shaping reputation strategies for high-profile organizations, from healthcare campaigns in London to global campaigns at Ogilvy PR for clients such as Intel, BP, the Australian Trade Commission, and MasterCard. Currently based in London, he leads communications and media relations at DeepMind, bringing a strategic, measured approach to communicating complex AI work to diverse audiences since March 2020. His work sits at the intersection of business impact and credible storytelling, translating technical and ethical considerations into clear narratives for stakeholders, investors, and the public. With international experience and a focus on crisis readiness and stakeholder trust, he helps organizations navigate reputational risk in fast-moving industries. A detail-oriented communicator who combines strategic thinking with hands-on execution.
15 years of coding experience
24 years of employment as a software developer
BA, Fine Art - Painting and Printmaking, BA, Fine Art - Painting and Printmaking at University of Wales, Cardiff
MSc, Computing Science, MSc, Computing Science at Birkbeck, University of London
MFA, Fine Art - Painting and Drawing, MFA, Fine Art - Painting and Drawing at The Ohio State University