Experience Insights - Senior Director at Aston University Alumni Hong Kong
Riyadh, Riyadh Region, Saudi Arabia
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Summary
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Senior
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Top School
Will Fu is a seasoned data and analytics executive leading Experience Insights at Diriyah Company in Saudi Arabia, where he builds high-performing teams and deploys advanced AI to elevate guest experience and operational performance for the Diriyah Gate project. Previously, he served as Vice President - Head of Business Intelligence and Enterprise Analytics at Galaxy Entertainment Group, shaping enterprise-wide data strategy across a global resort portfolio. He is a Founding Fellow of the DaLa data literacy association and serves as Vice Chairman of Aston University Alumni Hong Kong, reflecting his commitment to community, mentorship, and knowledge sharing. His career spans leadership roles at Citi, HSBC, and Staples, giving him a rare blend of financial markets, global data governance, and multi-channel analytics across EMEA and APAC. Based in Riyadh, he translates complex customer journeys into data-driven decisions that align with Vision 2030 and drive transformative impact for large-scale, multi-stakeholder projects.
9 years of coding experience
15 years of employment as a software developer
A-Level, Computing, Mathematics and Economics, A-Level, Computing, Mathematics and Economics at Cadbury Sixth Form College
BSc (Hons), Computer Science, BSc (Hons), Computer Science at Aston University
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