Justin Mares
Co-Founder, CEO at Icon
Austin, Texas, United States
Summary
👤
Senior🎓
Top SchoolJustin Mares is a seasoned startup founder and investor based in Austin, Texas, with more than a decade of entrepreneurial leadership. He co-founded and leads a portfolio of health-focused brands, including TrueMed, Kettle & Fire, Perfect Keto, and Surely Wines, building products that span wellness and consumer demand. As CEO of TrueMed, he helps brands access $150B in consumer tax-free funds, showcasing a knack for monetization and payer alignment. He also serves as Venture Partner at Long Journey Ventures and is an active investor, most recently with Icon since 2024, reflecting a blend of company-building and early-stage backing. A Traction Book co-author and a BSBA in Finance from the University of Pittsburgh, he combines growth strategy with financial discipline to accelerate fundraising and scale. Based in Austin, he continually bridges consumer brands, wellness, and venture capital to turn ambitious ideas into sustainable businesses.
11 years of coding experience
4 years of employment as a software developer
BSBA Finance, BSBA Finance at University of Pittsburgh
Stackoverflow
332reputation
20kreached
8answers
1question
Github Skills (23)
loggly9
ieee7
usps6
appstore6
asp-net6
api6
php6
opencart6
ups6
fedex6
label6
winston5
version-control5
logger5
git-addons5
Programming languages (1)
Github contributions (5)
justinmares/clean-tutorial
Jul 2015 - Jul 2015
Contributions:5 pushes, 1 branch in 1 day
justinmares/loggly-jslogger
Feb 2015 - Feb 2015
Contributions:2 pushes in 1 day
browserlogglyclient-sideloggerlogging
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