Summary
Kevin Hinojosa is a results-driven digital marketing professional with eight years of experience delivering email automation, CRM-driven personalization, and multi-channel campaigns. Based in Fresno, CA, he thrives in global remote teams and is bilingual, enabling effective outreach across diverse markets. He has led email programs, SEO, content and website management, and creative collateral development using tools such as Lasso CRM, Pardot, HubSpot, and WordPress, consistently boosting open rates, conversions, and organic traffic. With a foundation in engineering and web development, he has balanced technical know-how with hands-on marketing, including freelance web work and Airbnb vacation rentals that underscore entrepreneurial initiative. At McCaffrey Homes and Granville/Fresno Madera Farm Credit, he coordinated campaigns, analyzed performance, and aligned cross-functional teams to optimize outcomes. He maintains a data-driven approach and a growing portfolio, always seeking opportunities to refine customer journeys and expand reach.
9 years of coding experience
9 years of employment as a software developer
Associate of Science (A.S.), ENGINEERING, 3.0, Associate of Science (A.S.), ENGINEERING, 3.0 at Fresno City College
High School Diploma, General Studies, 3.5, High School Diploma, General Studies, 3.5 at Washington Union High School
Web Developent Boot Camp, Web Development, Web Developent Boot Camp, Web Development at Geekwise Academy
Computer Science, Computer Software Engineering, 3.0, Computer Science, Computer Software Engineering, 3.0 at California State University, Fresno
English, Spanish