Summary
Carl Lorentzen is a seasoned digital experience leader focused on delivering cohesive front-end experiences and scalable web architectures. As Director of Digital Experience Development at ADP since 2019, he combines hands-on coding and project management with a talent for aligning creative vision with technical execution. With a career spanning self-employed web development, branding work at Lippincott, and an adjunct teaching stint, he brings a rare blend of design sensibility and engineering discipline to cross-functional teams. Based in New Jersey, he excels at coordinating between creative and technical stakeholders and shaping corporate identity across digital products. He thrives on turning complex requirements into practical, user-centric solutions that scale in large enterprises. His background in branding informs consistent, accessible experiences across platforms, from marketing sites to internal dashboards.
9 years of coding experience
20 years of employment as a software developer