Summary
Seth Yates is a seasoned technology leader and founder with over 25 years building scalable, data-driven systems and multiple successful exits. As Co-Founder and CTO of Upscale AI he’s shaping the future of streaming-TV commerce advertising, after leading the engineering behind Ketch’s global data-privacy platform and serving as Principal Architect/VP at Salesforce. His career spans founding and scaling data-centric startups—including Brandscreen, a dominant DSP in the Asia-Pacific market—and designing high-throughput pipelines and ML systems at Krux. He holds multiple patents in data processing and policy handling and specializes in privacy, AI/ML, big data and high-performance distributed systems. Based in San Francisco, he combines enterprise-grade architecture chops with an exacting engineering ethos — his GitHub quip, "When only the finest shaved yaks will do," hints at the attention to detail he brings.
14 years of coding experience
27 years of employment as a software developer