Summary
Alexander Kelso is a Sydney-based eCommerce Web Developer with 8 years of experience building Shopify stores, sales funnels and conversion-rate optimization for cross-border brands. He is currently driving eCommerce and web development at Uptrak, delivering end-to-end online experiences and growth-focused solutions. His background spans Chinese cross-border eCommerce, digital marketing, payments, and product management, with a proven ability to align product, marketing and tech teams to scale online revenue. As Product Manager at Live Payments, he led three CNP SaaS products and spearheaded a partner-led API-driven strategy that unlocked 200+ integrations and positions GPV for significant growth. He combines formal business training (University of Melbourne B.Com in Finance & Marketing) with fintech and full-stack development programs (Monash Fintech Bootcamp, Le Wagon) to translate market insights into practical, scalable eCommerce solutions. Notable achievement includes leading Trilogy Skincare's Chinese market entry across 12 platforms, delivering 415% CAGR and $5 million in sales.
8 years of coding experience