Summary
Simeng Han is a data scientist at Deutsche Bank with eight years of experience turning data into business value across academia, automotive, and finance. She holds a PhD in Quantitative Marketing from Goethe University, an MSc in Quantitative Marketing from Goethe University, an MSc in Management from the University of Warwick, and a BA in English from Beijing Language and Culture University. Her work blends rigorous statistical methods with NLP-driven insights, reflected in a first-author Journal of Retailing publication and active conference presentations. In academia, she taught Marketing Analytics and Analytics in Customer Value Management and mentored through data analysis with Python and R. In industry, she led data analysis and product-launch initiatives for BMW's China market and now applies data science to risk, marketing, and customer insights at Deutsche Bank. Based in Frankfurt, she combines quantitative rigor with global perspectives and hands-on product experience to drive practical, data-backed decisions.
8 years of coding experience
4 years of employment as a software developer
Doctor of Philosophy - PhD, Quantitative Marketing, Doctor of Philosophy - PhD, Quantitative Marketing at Goethe University
Master of Science - MS, Management, Master of Science - MS, Management at University of Warwick
Bachelor of Arts - BA, English, Bachelor of Arts - BA, English at Beijing Language and Culture University
Chinese, English, German