Austin Passy is a seasoned software leader with over a decade of experience delivering and scaling enterprise PHP applications and WordPress deployments. He has served as President of Frosty Media since 2015, building a strong track record of strategic delivery after founding Frosty Web Designs (2007–2015). Most recently, he was Principal Software Engineer, Content at Crain Communications (2023–2025) and previously led Beachbody's Content Engineering as Lead Software Engineer, overseeing WordPress and AppSync GraphQL. His career spans roles from Senior WordPress Developer to Senior Software Engineer at Beachbody, where he helped launch numerous sites and manage large WordPress installations. Based in Santa Monica, California, he combines hands-on development with leadership across cross-functional teams to deliver scalable content platforms.
11 years of coding experience
16 years of employment as a software developer
Academy of Entertainment & Technology at Santa Monica College
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