Summary
Andy Fitzgerald is a Seattle-based information architecture and content strategy consultant with a decade of experience helping organizations structure, govern, and optimize digital content. As founder of Andy Fitzgerald Consulting, LLC, he leads research-driven IA, content strategy, and knowledge-graph initiatives that align information with user needs and business goals, often on the Sanity platform. His client work spans healthcare, education, and public sector, including Elemeno Health, the World Health Organization, UW Medicine, and Seattle Children's, where he has improved navigation, content governance, and usability. He specializes in structured content design, web semantics, headless CMS configurations, and the development of producer editing tools to enable scalable, long-lasting content workflows. A former instructor and mentor, he has taught information architecture and led UX teams at frog, Deloitte Digital, and Übermind, marrying academic rigor with hands-on leadership. Based in Seattle, he transforms complex information ecosystems into goal-driven, measurable improvements while advancing practical IA and content strategy across organizations.
10 years of coding experience