Summary
Dominic Hickey is a seasoned product leader specializing in product-led growth for B2C/B2B SaaS and FinTech, with over 12 years of experience. Currently Head of Product-Led Growth at pawaPay, he previously built growth and onboarding programs at Piktochart and BaseKit, driving activation, retention and monetization across the customer lifecycle. He blends design, onboarding optimization, and data-driven experimentation to ship user-centric features, pricing strategies, and scalable growth playbooks. His background spans design leadership to hands-on product management, giving him a holistic view of how product, design, and marketing intersect to accelerate growth. Based in the United Kingdom and educated at the University of South Wales with First-Class Honours in Creative Technology, he has a track record of turning complex onboarding flows into intuitive, revenue-generating experiences. Notably, he has led enterprise PLG implementations and built growth-focused experiments aligned with core business objectives.
12 years of coding experience
13 years of employment as a software developer
Creative Technology, Computer Software and Media Applications, First-Class Honours, Creative Technology, Computer Software and Media Applications, First-Class Honours at University of South Wales