Joseph Barreca is a seasoned digital marketing entrepreneur and data strategist, currently serving as President of SHIFT44, a data-driven marketing firm acquired by Ionik in 2023. Based in Long Island, New York, he combines hands-on technical background with strategic leadership to turn data into performance-driven customer acquisition solutions. He started early in tech—founding Optic Technologies in 2006 and later co-founding SHIFT44, which grew on a data-centric approach leveraging first-party insights. His career spans roles from ecommerce and online marketing to director-level strategic roles at Matomy, delivering omni-channel campaigns and measurable KPI improvements. He holds a B.S. in Computer Information Systems from St. Joseph’s University, pairing technical depth with business pragmatism. Outside work, he pursues Brazilian jiu-jitsu, mountain biking, hiking, and swimming, reflecting a disciplined, growth-oriented mindset.
8 years of coding experience
11 years of employment as a software developer
Bachelor of Science (B.S.), Computer Information Systems, Bachelor of Science (B.S.), Computer Information Systems at St. Joseph's College
Find and Hire Top DevelopersWe’ve analyzed the programming source code of over 60 million software developers on GitHub and scored them by 50,000 skills. Sign-up on Prog,AI to search for software developers.