Henrik Söderlund
Engineering Manager at CtrlShift
Perth, Western Australia
Summary
👤
Senior🎓
Top SchoolHenrik Söderlund is a technology-driven engineering manager and performance marketing leader with 10+ years of experience designing measurement frameworks and building high-performing analytics and automation platforms. As Media Activations Lead at Initiative Perth (KINESSO/IPG), he drives digital transformation across programmatic and performance channels while shaping talent and delivering results for Australia's top brands. He specializes in intelligent automation and analytics infrastructure, delivering 70-90% reductions in manual work and enabling AI-powered cross-platform attribution through server-side tracking and BI tools like Tableau, Power BI, and BigQuery. A founder and former director of Creme Digital, he built an end-to-end ad ops/tech capability and secured major clients such as Hilton Malaysia, establishing a premier analytics practice in the region. Henrik has a proven leadership track, including a 75% reduction in team turnover in 12 months and three internal promotions through systematic mentoring and development programs. Based in Perth, he blends entrepreneurial rigor with governance-focused delivery, marrying rigorous technology with creative problem-solving—a unique combination forged in part by his background as a professional trombonist.
10 years of coding experience
10 years of employment as a software developer
Middle School, Middle School at Örjansskolan, HalmstadNatural Sciences, Natural Sciences at Kattegattgymnasiet, HalmstadMaster's degree, Classical Trombone Performance, Master's degree, Classical Trombone Performance at Lund UniversitySupplementary Academic Years, Classical & Jazz Trombone Performance, Supplementary Academic Years, Classical & Jazz Trombone Performance at Codarts Rotterdam | University of the Arts
English, Swedish
Stackoverflow
413reputation
87kreached
5answers
5questions
Github Skills (195)
epub10
tray10
docker-container10
google-tag-manager10
mobi10
dotnet10
jellyfin10
calibre10
csharp10
hosts10
datalayer10
nginx10
movie9
docker-compose9
database9
Programming languages (12)
Github contributions (5)
henkisdabro/www.henriksoderlund.com
Jun 2022 - Dec 2024
Hugo starter helping you build modern websites, but adapted to suit Cloudflare Pages
Contributions:9 PRs, 90 pushes, 7 branches in 2 years 6 months
hugo-starterhugoadaptedcloudflare-pagescloudflare
henkisdabro/platform-url-click-id-parameters
May 2022 - Feb 2025
Contributions:47 pushes, 2 branches in 2 years 9 months
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