Nick Lafferty
Consultant
Summary
👤
SeniorNick Lafferty is a growth marketing leader with a decade of experience building scalable demand engines for B2B SaaS and fintech. He currently spearheads Growth Marketing at Profound, where he’s the first marketer and owns the end-to-end growth stack—from paid media and SEO to affiliate programs and ABM. Previously, as Head of Growth Marketing at Loom, he built and scaled paid search, SEO, and partnerships to accelerate self-serve sign-ups and revenue, driving multi-million dollar pipeline through precision experiments. Between roles, he ran a 2-year consulting practice helping brands like Glean, AngelList, Watershed, Air, Teleport, Typeface, and Float Financial unlock tens of millions in pipeline from paid ads. He also founded Early Exit Club to document and teach how to build a $20k/month solopreneur business, and maintains NickLafferty.com, a blog that’s generated six-figure affiliate revenue. Based in New York, Nick combines formal economics training (BA and MS in Economics from UT Dallas) with hands-on growth execution and storytelling via his Substack newsletter.
10 years of coding experience
Github Skills (4)
jekyll7
hugo-theme5
hugo4
static-site-generator2
Programming languages (3)
Github contributions (5)
nicklafferty/craftycody
Jan 2021 - Apr 2023
Crafting blog for Cody
Contributions:4 PRs, 2000 pushes, 6 branches in 2 years 3 months
nicklafferty/hugo-PaperMod
Dec 2020 - Aug 2024
Hugo Theme PaperMod
Contributions:2 PRs, 80 pushes, 1 branch in 3 years 8 months
papermodhugohugo-theme
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