Summary
Nikhil Sethi is a senior product designer based in New York with a decade of experience turning complex problems into intuitive, scalable software. He currently designs at Pave, blending product strategy, user research, and visual design to optimize high-stakes workflows. His prior work at Apple included contributions to Apple Business Essentials and internal tooling, and he facilitated the integration of Fleetsmith after its acquisition. His early career spans BuzzFeed, Focus Brands, ADP, Catavolt, and other teams, where he built strong foundations in UX research, design systems, and cross-functional collaboration. A Georgia Tech graduate with Highest Honors in Computational Media, he is known for turning ambiguous problems into clear, impactful product experiences.
11 years of coding experience
17 years of employment as a software developer
BS, EE, BS, EE at Northwestern University