Rita Barracha
Co-Founder Experience Strategist
Zurich, Zurich, Switzerland
Summary
👤
Senior🎓
Top SchoolRita Barracha is a Zurich-based co-founder and experience strategist who blends creative and strategic thinking to design meaningful, immersive experiences across digital and analog channels. As Co-Founder of -naut and Omnichannel Experience Designer, she leads projects that connect physical reality with the digital world for museums, visitor centers, and brands, collaborating with clients like Ricola, Migros Online, and TX Group. Her practice spans business strategy, brand positioning, campaign development, service design, UX/UI, user journey mapping, prototyping, testing, and agile project management including Scrum Mastering. She thrives at the intersection of art, design, technology, and scenography, continually exploring emerging tech to anticipate future needs with empathy. Rita holds master's degrees in New Media & Web Practices and Multimedia Art from the University of Lisbon, grounding her cross-disciplinary approach in both theory and hands-on creation. Based in Switzerland, she brings a global perspective from a diverse career with Liip and –naut, delivering experiences that turn complex problems into meaningful, memorable moments.
8 years of coding experience
6 years of employment as a software developer
Master, Multimedia Art, Master, Multimedia Art at Faculty of Fine Arts, University of LisbonMaster, New Media and Web Practices, Master, New Media and Web Practices at Faculty of Social and Human Sciences, New University of Lisbon
Portuguese, English, Spanish, French, German
Github Skills (1)
javascript3
Programming languages (1)
Github contributions (1)
liip/liip10yearsgame
Mar 2017 - Apr 2017
Jump and run through Liip's 10 year history
Contributions:17 commits, 12 pushes in 21 days
jumpjavascriptjump-and-run
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