Avi Zuber is a seasoned technology founder and CTO with over a decade of experience building and shipping full-stack software. As Co-Founder and CTO of Reflective, he leads product and engineering for a therapy-focused platform that helps therapists and patients maximize time between sessions. His career spans frontline UX and front-end design to back-end engineering, including leadership roles at Maze, WizeHive, DeskElf, and BSDinc, as well as founding ventures. Based in Beit Shemesh, Israel, he combines practical startup grit with formal training in business and design to deliver scalable, user-centered software. Avi remains an active creator in the code scene, shaping interfaces and systems that ship, with a focus on healthcare accessibility and therapist workflows. He's also a maker at Tiny Cado, exploring hardware-software synergies alongside his software work.
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