Joe Hsu is a seasoned software engineer with 17 years of experience delivering scalable web applications and leading cross-functional teams. He specializes in React.js and design systems, translating designers' and product managers' visions into cohesive components and a consistent user experience. He has guided engineering teams at Minehub Technologies and Xandr—most notably leading the Planner product to data-driven decisions—and is currently applying his craft at GetWhys in New York. His career spans from frontend focus to backend infrastructure, including server provisioning with Chef at Engine Yard, reflecting a practical, end-to-end mindset and a commitment to mentoring engineers. A BA graduate from the University at Buffalo, he brings a blend of startup agility and enterprise-scale perspective across ad tech, marketplaces, and product tooling.
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