Sarah Eadie is an Austin-based founder and independent Product Marketing consultant with more than a decade of experience helping high-growth software companies define and execute go-to-market, messaging, and sales enablement. Through Sarah Eadie Consulting, she partners with fast-moving teams (Reddit, Amplitude, Upwork; plus Miro and Bazaarvoice) to craft positioning, market insights, and launch playbooks, while leading a selective slate of custom projects. Her prior roles at Indeed spanned PMM leadership and product marketing, where she built coordinated GTM processes for launches like Instant Match and developed scalable sales assets. Earlier in her career she led content and demand generation initiatives at Articulate and other tech marketers, delivering multi-channel campaigns and high-visibility assets. Based in Austin, she brings a global perspective, including language studies in Chinese, to guide cross-functional collaboration and customer-focused storytelling. She combines hands-on content creation with strategic GTM leadership to turn complex products into clear, compelling market offerings.
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