Summary
Juan Estela is a seasoned software leader and frontend engineer with 13+ years delivering scalable web solutions for agencies, startups, e-commerce, and the travel industry. He is currently Head Engineer at Thoughtful, steering architecture, team performance, and alignment across design, product, and tech. At Booking.com (2016–2022) he designed and implemented frontend systems used in A/B testing and partnered with Product Owners to empower cross-functional teams. He also held roles at Encord as Senior Front End Developer, delivering data-centric, highly visual UI for machine learning workflows, and led frontend work at Zagalabs and ZemoGA earlier in his career. Proficient across vanilla JavaScript to React and beyond, he prioritizes robust, future-proof solutions and enjoys tackling complex visualizations and IoT/ robotics interfacing challenges. Based in Bogota, Colombia, he blends an Industrial and Mechatronic engineering background with design and business acumen to turn complex requirements into practical, auditable delivery.
13 years of coding experience
22 years of employment as a software developer
Industrial Engineer, Industrial Engineering, Industrial Engineer, Industrial Engineering at Universidad ICESI
Mechatronic Engineer, Physics, Electronics, Programming, Mechanics, Systems Design, Mechatronic Engineer, Physics, Electronics, Programming, Mechanics, Systems Design at Universidad Autonoma de Occidente