Summary
Frederico Carvalho is a Lisbon-based marketing educator, author, and entrepreneur with a decade of experience blending academia and industry. As a university teacher and program lead at Coimbra, IADE, and IPAM, he designs and delivers hands-on marketing education that fuses robust theory with simulations, digital transformation, and AI-enabled insights. He runs DIGITALFC, a consultancy delivering rigorous digital audits and training for more than 700 brands, including L'Oréal, Sotheby's, and the Ministry of Justice, and he founded CLICKSUMMIT to promote knowledge sharing in traffic, conversion and online sales. His work spans postgraduate programs in Digital Marketing, Social Media Advertising, SEO, and AI in marketing, with a strong emphasis on practical skills and project-based learning. Based in Portugal, he combines classroom leadership with entrepreneurial execution to help professionals and organizations craft data-driven digital strategies that drive growth.
11 years of coding experience