Summary
Geoffrey Hoffman is a seasoned technology leader and entrepreneur based in Mesa, Arizona, with more than two decades shaping software, marketing tech, and AI-driven solutions. As President of Salient Digital LLC since 2002, he has steered IT and AI consulting, website and mobile app design, and strategic business modeling, blending technical depth with growth-focused leadership. He has held senior engineering and leadership roles at SpotOn, Wayfair, AdviNOW Medical, and Rx Marketing Group, delivering scalable systems, real-time analytics, and high-availability architectures across healthcare, retail, and marketing domains. His expertise spans LAMP stacks, AWS cloud deployments, and data-intensive platforms, turning complex requirements into reliable, production-grade solutions. With a BA in Advertising Design & Business from Michigan State University, he uniquely combines creative problem solving with rigorous software engineering to bridge marketing and technology.
13 years of coding experience
24 years of employment as a software developer
Bachelor of Arts (B.A.) Advertising Design & Business, Bachelor of Arts (B.A.) Advertising Design & Business at Michigan State University
English, Spanish, Russian