Summary
Hassaan Sadiq is a strategic technology leader and the current Director of Engineering at PayNest in Pakistan, guiding cross-functional teams across Engineering, Data/BI, Product, and DevOps to scale startups. As CTO and Co-Founder of GrocerApp, he built the tech foundation from garage days to a high-performance platform, delivering sub-200ms API responses on 70% of Laravel-based backends and 99.99% uptime while supporting native iOS/Android and web apps. He engineered an AWS-powered ETL analytics layer consolidating data from ads, events, and transactions into Redshift, enabling KPI dashboards and driving a 60% reduction in unoptimized ad spend. His AI/ML-based recommendation engine was featured by AWS as a success story, signaling his capability to bring data-driven features to production at scale. A former Alibaba eFounder Fellow and Head of Growth at GrocerApp, Hassaan holds a BS in Computer Science from the National University of Computer and Emerging Sciences (FAST-NUCES) and is based in Punjab, Pakistan.
10 years of coding experience