Solutions Architect (CRM) at Mercedes-Benz Malaysia
Shah Alam, Selangor, Malaysia
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Summary
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Senior
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Husnul Afif is a seasoned Solutions Architect (CRM) with 15+ years in Telco, specializing in CRM, analytics, billing integrations, and multi-channel campaigns. He currently leads CRM architecture and strategic initiatives at Mercedes-Benz Malaysia, shaping customer experiences and data-driven decisions. At Aquient, he led the integration of third-party platforms into Salesforce Marketing Cloud and Salesforce CRM, defined solutions from business goals, and steered Master Business Operation Processes with BRD and technical specifications. Earlier at Digi Telecommunications, he designed and deployed high-performance, cross-channel campaigns and managed end-to-end CRM infrastructure to optimize acquisition, satisfaction, and retention. He complements a solid software engineering background with a machine learning focus from Udacity, enhancing data analysis and predictive capabilities in CRM programs. Based in Shah Alam, Malaysia, he excels at engaging with customers, stakeholders, vendors, and users to deliver scalable, integrated CRM solutions.
11 years of coding experience
21 years of employment as a software developer
Machine Learning, Machine Learning, Machine Learning, Machine Learning at Udacity
Information Technology, Information Technology, Information Technology, Information Technology at University 17 August 1945 Surabaya
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