Summary
Moises Vargas is a results-driven Senior Associate on Scale Media’s Retention Lifecycle Team, melding deep technical know-how with data-driven marketing to maximize retention and lifetime value for high-growth DTC brands. He builds and executes personalized, cross-channel journeys—writing custom CSS frameworks for brand consistency in Klaviyo, and engineering dynamic JSON/GIST catalogs and real-time event logic to power targeted emails and SMS. With hands-on experience across software engineering, web optimization, and design, he translates technical capabilities into scalable marketing tactics that are measurable and ROI-focused. Moises began in offset printing, then transitioned to digital marketing, giving him a rare blend of traditional messaging insights and modern web technologies. Based in Tampa, Florida, he holds a BA in Mass Communications - Advertising from USF and has contributed across roles at Roger West Creative & Code and Vector Solutions. He's currently exploring AI-powered retention and cross-channel scaling, and is passionate about mentoring teams to deliver customer-centric growth.
9 years of coding experience
18 years of employment as a software developer
B.A., Mass Communications - Advertising, B.A., Mass Communications - Advertising at University of South Florida
Spanish